There is a reason why they call it Sales AND Marketing
Saturday 7 November, 2009

Lately, I have been speaking with a lot small/mid-sized business owners and it is apparent that the current economic woes are affecting everyone. It does surprise me that many are looking for salespeople to be their “knight in shining armor.” What is more surprising is that 90% of these business owners are not able to articulate their current marketing strategy.

When I look to create a sales and marketing strategy, I want to create a system where warm leads will come into the business on a daily or weekly basis. Once I have that system in place, I know I can go out and hire the best salespeople (the best want to close deals, not cold call) and from there my rainmakers will be able to bring in revenue on a consistent basis. Everyone is happy!

Tags: cold calling prospecting, marketing strategies, sales and marketing

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