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Is your Website geared to the Marketing Rule of 7?
Wednesday 14 October, 2009
I have spoken with a number of small business owners lately and had some interesting conversations with regards to investing precious dollars towards marketing.
The first thing I do when looking for more information on a company is to go to the internet and specifically, their website. A company website tells me a lot about how they view marketing and frankly, whether or not they using it to the fullest capability. If I do not see a prominent area on the home page where it requests a name and email address from the site visitor, I cringe. You want an opportunity to give the website visitor something of value (a free DVD or report), as well as the chance to correspond with them in the future. The marketing law of seven, states that you need seven ‘touches’ with a potential customer before they will consider buying from you. If they leave your site without any way for you to reach out to them, how are you going to get the other six ‘touches?’
Tags: marketing law of seven 7
7 Responses to “Is your Website geared to the Marketing Rule of 7?”
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February 22nd, 2010 at 4:39 pm
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February 22nd, 2010 at 4:53 pm
You are welcome. Glad I can help! Thanks for leaving your comment.
March 4th, 2010 at 3:55 pm
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March 7th, 2010 at 8:52 am
Brilliant blog post! This could possibly aid lots of people learn about this matter. Do you want to incorporate video clips besides these? It would certainly help out. Your explanation was spot on and owing to you; I probably will not discuss everything to my pals. I could easily direct them here.
March 9th, 2010 at 11:04 am
There are certainly a lot more details to take into consideration, but thanks for sharing this information.
March 9th, 2010 at 1:17 pm
I agree Ervin. Feel free to share your thoughts.
March 9th, 2010 at 1:18 pm
Thanks for the feedback!