Cold calling is a sign that your marketing is not working
Wednesday 22 July, 2009

If you are spending a significant amount of time cold calling, take it as a sign that your sales and marketing process is not effective. You need to be “out there” with your value proposition when your prospect is searching for an answer to their problem; Branding, referrals, internet marketing, trade shows, advertising, blogs, etc are all methods that can be used to spread your value proposition so that prospects can find you. I would rather fire a shotgun in a tree with lots of birds than to hunt with a sniper rifle in a forest full of trees. Cold calling is like searching for a needle in a haystack. Warm calling is fishing in a pond stocked with fish. Marketing is having 100 fishing poles in the water, waiting for the hungry fish to bite.

Tags: cold calling, internet marketing, word smart not hard

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