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Can “Cold Calling” be avoided?
Wednesday 1 July, 2009
What is it about the topic of “cold calling” that always seems to generate a tremendous amount of interest and passionate opinions?
I don’t think you can define “cold calling” without additional information.
1) Have you clearly defined your target market to ensure that the prospect can utilize/benefit from your product/services?
2) Have you taken the extra effort to “warm” the prospect with timely and pertinent articles, mailers, emails, marketing pieces?
3) Do you have a clear and concise message to convey so that you do not waste the time of the executive/prospect (and can differentiate yourself from your competition)?
4) Do you have a system/CRM in place to capture key information from your prospect so that you can follow up at a different time (next week, next month, next year…timing is everything!)?
With those questions answered, I think “cold calling” is not as “cold” and an important piece in the sales cycle.
Tags: cold calling, cold calling sucks, cold calls, guerrilla marketing tactics, warm leads
